Unlock Revenue Growth + Fan Engagement with Learfield
THROUGH ENTERPRISE SOLUTIONS
At Learfield, we’ve led the way in college athletics for decades and are taking it even further by harnessing the full power of our integrated enterprise solutions. Our approach enables schools to maximize revenue, deepen fan engagement, and build authentic connections. The data speaks for itself—our solutions deliver real, measurable results.
Learfield is the only company that delivers the entire fan-to-sponsor value chain — from media rights to fan data, ticketing, donor engagement, digital advertising, and performance analytics — all integrated to maximize revenue for our partners.
SPONSORSHIP
TICKETING TECHNOLOGY
WEBSITE, APPS, STREAMING
LICENSING & RETAIL
SPONSORSHIP
TICKETING TECHNOLOGY
WEBSITE, APPS, STREAMING
LICENSING & RETAIL
Our Integrated Solution
We've crafted an integrated solution to fuel the success of your athletic program through data, fan engagement, and revenue generation services.
Learfield leverages the industry’s most robust fan data platform, Fanbase, with more than 10 billion data points and 125
million fan records to fuel hyper-targeted digital marketing campaigns to reach fans where they are 365 days a year.
DATA & DIGITAL
Our best-in-class content division is focused on data-driven content production, distribution, and monetization, with the goal of engaging fans through authentic connection.
CONTENT
The corporate partnership team connects the world’s most prominent brands and agencies with athletic departments nationwide, providing incremental revenue and nationwide brand visibility for school partners.
NATIONAL OFFERING
Learfield Impact is the industry leader in NIL dealmaking. It combines NIL experts, award-winning storytelling content, and proprietary technology to connect brand partners with their ideal student-athlete influencers.
NAME, IMAGE, LIKENESS
Learfield’s brand sponsor programs deliver the right messages to the right fans at the right times, maximizing value for brand and school partners.
SPONSORSHIP OPTIMIZATION
Our Integrated Solution
We've crafted an integrated solution to fuel the success of your athletic program through data, fan engagement, and revenue generation services.
DATA & DIGITAL
CONTENT
NATIONAL OFFERING
NAME, IMAGE, LIKENESS
SPONSORSHIP OPTIMIZATION
DATA
DATA
DATA
DATA
DATA
Data-Driven Solutions:
A Robust Advantage
Data is currency. It powers stronger fan engagement and increased revenue generation opportunities. Learfield's FanBase, with 10 billion data points and 125 million fan records, gives you a competitive edge in digital marketing, fan engagement, and sponsorship revenue. Our solutions create a robust, data-driven ecosystem that delivers results across every fan interaction.
As Fans...
Buy tickets and make donations through Paciolan
Engage with SIDEARM websites and apps
Share data from Learfield’s sponsorship programs
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Engage with SIDEARM websites and apps
Share data through Learfield’s sponsorship programs
Our understanding of fan's behaviors and interests deepen drastically through fan engagement.
Multimedia Rights
Licensed Products
Ticketing & Seating
Broadcast Operations
Website & App Development
NIL Growth & Development
Original Content
Marketing & Branding
Data, Digital, & Analytics
Publishing
Fan Data Generation
The number of fan records and data grows drastically through fan engagement.
Multimedia Rights
Licensed Products
Ticketing & Seating
Broadcast Operations
Data, Digital, & Analytics
Publishing
Website & App Development
NIL Growth & Development
Original Content
Marketing & Branding
Avg Number of Fan Records
Power 4 (P4)
1.5M
NON-ENTERPRISE
2.1M
ENTERPRISE
+30%
Increase with Enterprise
Avg Number of Fan Records
Non-Power 4 (NP4)
366K
NON-ENTERPRISE
574K
ENTERPRISE
+36%
Increase with Enterprise
Learfield’s Enterprise-wide school partners capture more fan records.
ENGAGEMENT
ENGAGEMENT
ENGAGEMENT
ENGAGEMENT
Personalized Connections
That Drive Results
As fans engage with your athletic department through ticket purchases, donations, website or app interactions, more data is collected, giving you a better understanding of their preferences. This enables you to deliver highly targeted marketing (or messaging) that engages fans 365 days a year, leading to increased revenue opportunities and less waste.
Enterprise schools perform better than non-enterprise schools in key performance indicators (KPIs) related to website, apps, and streaming engagement with SIDEARM.
Sponsor & Content Clicks
1,200+
Total Users
35K
Engagement Rate
77%
Total Pageviews
50K
Merch Clicks
500+
University of Connecticut Championship Experience
The UConn Huskies recently worked with SIDEARM Sports to create a custom-built landing page celebrating their 2025 Women's Basketball National Championship. The page features Husky highlights, stats, and superlatives from March Madness, national championship merchandise, and season ticket information for the 2025-26 campaign.
More Fan Data =
Increased Engagement
Learfield’s integrated solutions boost fan engagement, driving revenue. Schools using more of our services experience significant growth by leveraging data to target the right audience with the right content.
Total Sponsorship Revenue YoY Growth %
+14%
Revenue Increase
for Power 4 Enterprise Clients vs. Non-Enterprise Clients
+226%
Revenue Increase
for Non-Power 4 Enterprise Clients vs. Non-Enterprise Clients
Enterprise-wide school partners see higher social media impressions across each of the primary social platforms.
P4 SOCIAL MEDIA METRICS
Non-Enterprise
Enterprise
Avg '24 Social
Impressions (FB,IG, X)
Avg '24 IG
Impressions
Avg '24 Twitter
Impressions
Avg '24 Facebook
Impressions
90M
120M
130M
200M
120M
130M
325M
460M
NON P4 SOCIAL MEDIA METRICS
Non-Enterprise
Enterprise
Avg '24 Social
Impressions (FB,IG, X)
Avg '24 Twitter
Impressions
Avg '24 IG
Impressions
Avg '24 Facebook
Impressions
9M
13M
3M
6M
4M
5M
12M
23M
Texas Tech's "I Am" series introduced the top-ranked transfer class to the Red Raider fanbase. Produced by campus Learfield content creators and distributed via SIDEARM Sports' TexasTech+ platform, the campaign attracted brand partners seeking NIL opportunities, leading to multi-channel success and increased sponsorship revenue.
The Power of Digital Marketing: Proven Success
Learfield doesn't just help you collect data—we turn that data into compelling digital campaigns that convert. With access to 125 million fan records, we enable your school to run highly targeted digital campaigns that increase fan engagement and revenue. These aren't just theoretical results—real-world case studies prove it.
Abbott partnered with Learfield to promote its annual blood drive across the Big Ten. By leveraging programmatic digital campaigns, Abbott was able to reach more fans than ever before while simultaneously driving higher engagement and awareness. The result? Increased brand exposure and higher digital revenue for the athletic departments involved.
Fan365-powered digital campaigns drive incremental brand partner investment at a higher rate for enterprise-wide schools.
Avg. Property Fan365
Digital Revenue
+11%
Digital Revenue Increase
for Power 4 Enterprise Clients vs. Non-Enterprise Clients
+30%
DIGITAL Revenue Increase
for Non-Power 4 Enterprise Clients vs. Non-Enterprise Clients
REVENUE
REVENUE
REVENUE
REVENUE
Unlocking Growth Across Key Revenue Streams
Ticket Sales
With access to increased fan data and enhanced engagement, ticket sales are set to soar. Learfield’s integrated approach ensures that every fan interaction, from new sales to successful transfers, contributes to higher ticketing revenue.
+7%
Increase TICKETS SOLD
for P4 Enterprise Clients vs. Non-Enterprise Clients
+5%
Increase TICKETS SOLD
for Non-P4 Enterprise Clients vs. Non-Enterprise Clients
INCREASES IN TOTAL TICKET SALES AND ANNUAL TICKET SALES GROWTH 2023 vs. 2024
Driving Revenue: Through Data-Driven Strategies
From Clicks to Courtside: Alabama Scores Big!
After their Final Four run, Alabama Athletics launched their Basketball season renewal campaign.
-
Leverage Learfield’s Fanbase platform to generate leads for new basketball season tickets.
-
Partner with Paciolan digital marketing to launch highly segmented campaigns, guiding fans to an interest form that automatically populates data into their CRM.
-
From there, Learfield Amplify ticket sales representatives reached out to highly interested fans, converting them into new season ticket holders.
This integrated campaign resulted in:
600
New season ticket deposits within weeks
900+
New season tickets sold
$430K
New revenue from season tickets
INCREASES IN TICKET TRANSFERS
2023 vs. 2024
Licensed Merchandise: Maximizing Apparel Sales
Another vital revenue stream for college athletics is licensed merchandise sales through Collegiate Licensing Company (CLC). By integrating Learfield’s solutions, you gain deeper insights into fan preferences, which helps you create and market merchandise that resonates.
Gear Up, Game On
Oklahoma Athletics and Sooner Sports Properties partnered with CLC on the Oklahoma x Operation Hat Trick campaign for three years. The co-branded line increased sales via Fanatics, featuring everything from social and digital graphics to in-stadium promotions. Adding NIL components enhanced engagement, strengthening connections between student-athletes and the initiative.
-
Increased sales through Fanatics
-
Higher engagement on social media and in-stadium promotions
-
Meaningful NIL connections with student-athletes
Licensing Sales YOY
CLC Non-Enterprise Clients
CLC Enterprise Clients
12.97%
3.75%
Avg. Sales Growth / Client
Storytelling Revenue: Fueling Campaigns with Engaging Content
Digital campaigns are most effective when rooted in storytelling. Emmy Award-winning Learfield Studios creates engaging original content featuring schools and student-athletes, delivered through Learfield's digital network, boosting brand interest and partnerships. The Learfield Studios team works in lockstep with the Sports Properties and Corporate Sales teams to drive revenue for school partners.
Behind the Scenes, Into the Fans’ Hearts
State Farm approached Learfield seeking innovative ways to engage with fans of top college sports brands. In response, Learfield created two original content series—Stanchion to Stanchion and The Walk Up—leveraging student-athletes' influence from prominent men’s and women’s basketball, baseball, and softball teams nationwide. These series enhanced State Farm’s visibility and investment in college sports while generating new value for school partners.
When compared to non-enterprise clients,
ENTERPRISE CLIENTS experienced an average of
+17% Increase
in property digital revenue.
GROW REAL NIL INVESTMENT FOR STUDENT-ATHLETES
Powered by People, Content, and Technology
Learfield Impact offers the industry's most comprehensive NIL programs and resources, combining dedicated NIL personnel at over 40 campuses with award-winning content and innovative technology. This helps brands collaborate with student-athlete influencers to engage with fans. Throughout the organization, each Learfield division provides integrated NIL services:
Learfield’s corporate sales and content teams connect national brands with student-athletes, integrating school IP into NIL storytelling content.
CLC provides group licensing and NIL partner opportunities.
Learfield Amplify supports athletics departments with NIL initiatives.
SIDEARM Sports creates custom digital NIL websites.
Paciolan offers NIL giving opportunities and ticketing programs.
NIL: Creating New Revenue Opportunities
Through Learfield Impact, we are the industry leader in NIL opportunities, enabling your student-athletes to monetize their Name, Image, and Likeness in a way that's seamlessly integrated into your school's overall strategy. Our comprehensive approach connects brands with student-athletes through award-winning content, innovative technology, and real-time data insights.
Longhorns + Local Heroes: Driving NIL Success
In a highly successful NIL campaign, St. David's Healthcare worked with Texas Longhorn student-athletes born at the hospital to create a campaign that resonated deeply with Longhorn fans. St. David's achieved high engagement and authentic fan connections by highlighting the connection between student-athletes and a local healthcare provider while creating new revenue opportunities for the Texas athletic department.
LEARFIELD IMPACT NIL PROGRAMS SHOW A SIGNIFICANT LIFT IN REVENUE GROWTH FOR ENTERPRISE-WIDE PARTNERS.
Avg. Property Real NIL Revenue
+24%
YOY Increase
P4 Enterprise Clients vs. Non-Enterprise Clients
+88%
YOY Increase
Non-P4 Enterprise Clients vs. Non-Enterprise Clients
DRIVE STORYTELLING REVENUE WITH LEARFIELD STUDIOS
Digital campaigns become more impactful when rooted in storytelling. The Emmy Award-winning Learfield Studios team develops engaging original content featuring schools and student-athletes that boosts brand interest and partnerships. Combining these storytelling campaigns, supported by enterprise-wide data to target specific audiences, makes the efforts more powerful.
State Farm approached Learfield seeking innovative and authentic ways to engage with fans of many leading college sports brands. In response, Learfield's content team created Stanchion to Stanchion and The Walk Up, two original content series that leverage the influence of schools, sponsors, and student-athlete influencers from prominent men's and women's basketball, baseball, and softball teams nationwide to enhance State Farm's investment and visibility in college sports and generate additional value for school partners.
ENTERPRISE-WIDE SCHOOL PARTNERS RECEIVE HIGHER BRAND PARTNER INVESTMENT FOR BRANDED STORYTELLING CONTENT
Avg. Property Fan365 Digital Revenue
Non-Enterprise
Enterprise
+16.7% Increase
GROW LICENSED MERCHANDISE SALES WITH CUSTOM MERCHANDISE AND APPAREL STRATEGIES
Another vital revenue stream for college athletics organizations is licensed merchandise sales through Collegiate Licensing Company (CLC). Integration across the enterprise helps to inform fan interest and strategies to sell more licensed merchandise. Learfield’s NIL dealmaking platform also connects data and licensed student-athlete NIL merchandise like jerseys and t-shirts, all of which CLC provides for over 800 clients.
Over the past three years, Oklahoma Athletics and Sooner Sports Properties have collaborated with the CLC to lead the Oklahoma x Operation Hat Trick campaign, launching a co-branded apparel and merchandise line to raise awareness for OHT and increase sales to Fanatics.
The campaign included a comprehensive strategy centered around OU Football’s Military Appreciation Game and involved social and digital graphics, retail signage, pop-up visuals, a premium media takeover including paid social on OU Athletics’ channels and official website, a concept shop and product giveaway at Party at the Palace, in-stadium promotions honoring Oklahoma veterans, and a facility tour with student-athlete engagement.
In the last two years, an NIL component was incorporated into the campaign, enhancing social media engagement and creating meaningful connections between student-athletes and the military appreciation initiative.
DRIVE STORYTELLING REVENUE WITH LEARFIELD STUDIOS
With access to a greater volume of fan data and an enhanced ability to engage fans, ticket sales and transfers are expected to increase. Combine that with an integrated ticket sales approach, and they start to soar for Learfield's enterprise-wide school partners.
Alabama Athletics uses several integrated solutions to realize additional ticketing revenue. After their Final Four run in 2024, the Crimson Tide leveraged Learfield's Fanbase fan profiles to generate leads for new basketball season tickets.
Partnering with Paciolan's digital marketing team, Alabama delivered highly segmented digital campaigns that led fans to an interest form, which instantly populated data into Alabama's customer relationship management system, powered by Paciolan, and fed into an opportunity dashboard. Then, Learfield Amplify's ticket sales representatives contacted fans, knowing they were strongly interested in purchasing tickets.
The integrated campaign resulted in 600 new season ticket deposits, which grew to over 900 new season tickets sold, representing over $430K in new basketball season ticket revenue.
The Result:
A Full Circle of Data-Driven Revenue Growth
The data is clear:
the more you integrate, the more you grow.
By leveraging Learfield's solutions, you don't just see isolated fan engagement or revenue increases. You see a full-circle effect, where data leads to stronger targeting and higher engagement rates, driving sponsorship growth, which drives sponsorship growth, greater digital marketing returns, and ultimately, higher revenue across all channels.
See How Learfield Can Grow Your Revenue
The data speaks for itself. Schools that leverage Learfield's integrated solutions see higher engagement, greater fan data, and incremental revenue growth. From digital marketing to NIL programs and sponsorship optimization, our solutions work together to unlock new opportunities for your athletic program.